Premier Inn are reportedly looking to open one of their chain of discount hotels in Bridlington. The Royal Bridlington investigates the chances?
The argument for having a large hotel in Bridlington has been put together as part of the Bridlington Area Action Plan (AAP) which was developed by East Riding of Yorkshire Council.
It would appear that there is a possibility that the chain which may be the most interested in opening one of their franchise hotels in Bridlington is Premier Inn Bridlington.
The benefit which ERYC can see that will ensue from having a large hotel in the town is that the hotel will be able to service The Bridlington Spa when so that they will be able to hold larger events and multi day conferences. At the moment ERYC are claiming that the number of really good quality guest houses and small hotels are unable to service a large conference as a result of the guests wishing to stay together in one location.
This is where the potential for a Premier Inn Bridlington comes in. The Premier Inn website itself claims that they are currently targetting Bridlington Esplanade as a potential site for development either as a standalone or joint site. Indeed they are hoping to make the Premier Inn Bridlington into a 60 bedroom location.
Obvously there will be times when this type of property will be useful to the town, however, Bridlington is a traditional seaside resort and therefore, although the name of the Premier Inn Bridlington may attract many visitors it may also turn many off as a lot of visitors to the town like the traditional guest house and B&B scenario with a welcome greeting and the honely atmosphere.
Within the AAP the ERYC have stated that the new hotel would be able to achieve an 80% occupancy rate. This, in a seasonal resort will be difficult to achieve and my belief is that they will struggle in the winter period. But, best of luck to Premier Inn Bridlington and I look forward to the competition.